Help for writing content – a 10 minute ice breaker

Here is an exercise I developed for some clients recently who were feeling stuck on creating content for their website and social media. I’m sharing with you in case it helps kickstart your writing today and express yourself.


Give yourself just 10 minutes, a timer and a piece of paper or keyboard and finish as many of the following sentences as you can in that time. Try to create an answer for all of them, even those that don’t seem to apply. Work fast and don’t worry of the answer if goofy, badly worded or lame – just write. Imagine it’s a random test at school with a very friendly teacher who will give you a mark for each question as long as you write SOMETHING; you don’t have time to think too much, you just have to answer as many as you can and keep moving.

Once the timer has stopped, see if one or two particularly resonate. These might be the ones you wished you had longer to write about.  Highlight these ones and now give yourself 10 minutes EACH to keep writing about those ones.

You might find the process takes you far away from the sentence starter but into some great territory that could be a useful Facebook post or blog post for your clients/ readers/ customers/ tribe.


Story/ learning/ growth/ sharing the wisdom of women/ confidence/ balance/ peer support /intuition (pick one of those) is so important to me because….

When I speak about my work people are often surprised that I…
Some coaching clients find it hard to express themselves and hear or stand up for their inner voice. I support them to…
Working parents have so much on their plates. I love to help them…
Humour is in my opinion….
Strength is in my opinion….
What helps me gain clarity when I’m feeling overwhelmed is…
I love helping clients to….
Self care is….
Passion is so important! I’m so passionate about….
The reason I first started this work was to….
Coaching clients often ask me…
With my own journey as a mother/ personal trainer/ writer/ speaker/ coach/healer one thing I’ve learnt is…


That’s it! Good luck! I hope it helps.

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